The idea of Lamurudu Ventures (LV), was born out of a desire to improve the standard of living in Yorubaland. A group of individuals from Omo Yoruba of Southern California, Yoruba Progressives Foundation, and Association of Moremi Women joined together to plant the beginning seeds of what is today known as Lamurudu Venture, an initiative of Imole LLC here in the USA. LV envisions a future where sustainable, agro-business benefits the environment, uplifts people and lives, and strengthens the Nigerian economy.